With over 30 years experience, Apata Group Limited is a specialist service provider
for New Zealand kiwifruit and avocado growers.

They harvest, pack and store fruit in their industry leading packhouses and coolstores which are strategically situated in the heart of New Zealand kiwifruit and avocado growing country, the Bay of Plenty (North East of North Island). They equip their Kiwi installation with MAF RODA AGROBOTIC system solutions from the feeding up to the packing positions.

“In 2016 Apata was planning for a new build kiwifruit processing machine and were looking for a company aligned on some of the values we hold close.
WE WORK AS A TEAM: Together we’re better – it’s that simple.

NEAR ENOUGH IS NOT GOOD ENOUGH: We don’t cut corners and we don’t settle for second best. MAF aligned with these values.

The passion that the MAF team showed for not only their technology but also the dynamics of the kiwifruit industry allowed for a collaborative design and efficient install. From the first meeting till the turning of the key in the first week of the season that passion did not change.

MAF impressed us with the commitment to ensure that the machine was ready for the season, the professional approach to the install eased the tension that surrounds a major upgrade, a new provider
and a fast approaching harvest season.

The motivation for our choice of MAF RODA was we wanted to be sure that our chosen partner would take us into the future as the game becomes increasingly complex and reliant on emerging technologies.”

Damian YOUNG GM Operations - Apata Group Limited